Bright Beginnings
Bright Beginnings is a prenatal program (1st trimester enrollment) designed to promote healthy prenatal care through education to expectant mothers. Program members are provided with nutrition, exercise, prenatal care and child care information to help maintain a healthy pregnancy and to deliver a healthy baby. Upon successful program completion, the mother may choose to receive one of the following:
- A $100 gift card; and
- bonus book, What to Expect – The First Year
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Blue Cross Discounts & Extras
Blue Cross of Idaho offers a variety of value-add services, programs and products to help our members achieve their personal health, wellness and fitness goals.

The Blue Extras! program offers discounted rates to members.
Condition Support
The goal of Blue Cross of Idaho’s Condition Support, formerly Disease Management, is to empower members and/or caregivers (following HIPAA regulations as a health plan), in concert with their physicians and other care providers, to effectively manage disease and prevent complications through adherence to medication regimens, regular monitoring of applicable labs/vital signs, a healthy diet, exercise, and other lifestyle choices.
The program offers support to members and dependents who are managing an acute or complex illness or are at risk for or have a chronic condition such as:
- diabetes
- asthma
- chronic obstructive pulmonary disease (COPD)
- coronary artery disease or
- heart failure
Login to the BCI Member Portal to connect with the Condition Management program
Care Management
If you are dealing with multiple or complex health problems, Care Management (CM), formerly Case Management, can help you better understand your conditions, teach you how to take an active role in your health and help with navigating any obstacles you run into. Through this program, you’ll work directly with a care manager who will create a personalized care plan. You also get educational materials and resource support. CM can help you understand your health and make changes that can help you reach your best health.
The program offers extra help to members dealing with multiple or complex health conditions like:
- serious trauma
- transplants
- spinal injuries
- cancer
- AIDS
- multiple chronic illnesses
Login to the BCI Member Portal to connect with the Care Management program
Blue Cross of Idaho offers tools and services to help you lead your healthiest life.
Login to your member account on the Blue Cross of Idaho member portal to access the resources and participate in challenges.